It took me over 3 months and 2 failed attempts to reach this website and because I wanted to give you little more details, this is actually my #3rd which cost $24,270.12.
The expected ROI for this website is 42.7% but I plan to do improvements and increase it closer to 50% so that I could make my money back in a 2 year period.
I consider that the websites in the affiliation niche are undervalued, but they do require work and are not as passive as they may look like. But before considering that you should invest in a website, I should tell you more about my experience with the first website that I bought.
My first website purchase
I’m a web developer and I have created websites for quite a while considering that I’ve been doing this for over a decade, but it’s a different world when you consider purchasing an existing website. First of all, you need a track record of income and as I found out, to look at the bigger picture and understand what the whole business and how your competitors are doing.
My first purchase was more like a big failure from a financial point of view, I paid $2k for a website which is still available today which was in the advertisement business. Even with half a million of visitors a month back then I wasn’t able to really get my money back and in financial terms, it was a bad deal.
My first sign that it was a bad deal
The overall code of the website was duplicated all over and it was really hard to make modifications to it, but that didn’t bother me too much. I just rewrote some of the core things and I started making the website faster and better in that area.
The trouble started when I wasn’t accepted with the same website in the same advertising networks where it was with the previous owner… and the earnings were cut in half.
Dependence on another website
The website was solely dependent on youtube videos and on an improvised way of getting them directly streamed on my website. And in 2-3 months youtube changed it’s code and didn’t allow any more of the features that my website was using. No more high-quality content.
The great success!
I wanted to mention to you about my first website purchase, from a financial point of view it was a total mess… but as a learning experience, it was one of the best things for me. Imagine that after that experience, on my second website purchase I had an ROI of over 30% per year and what I lost previously I gained later.
Not only that I was open to ideas and I tested different things, but I was able to get a sense of what works, what doesn’t and what are the challenges in this industry.
My 3rd website purchase
After more than 3 years since I first started to invest in websites, I got so far that I couldn’t believe it.
My last deal took three weeks to finish and I’ve been on the watch out for a website for over 3 months.
The website is earning by directing customers to products, basically, it’s an affiliation website if you are familiar with those.
The expected ROI is 41%, that means $9960 out of $24270 which I consider that’s a good return by comparing it with the stock market and the real estate. Of course, this website has a bigger risk and it requires more hours of work from my end, but it’s something that I’m willing to do to have more control.
Now what I have to do is to focus on this website to make sure I can sustain it and maybe to add some new improvements to grow it.
Usually, it’s better to hold this type of investment as long as I can and to keep the content relevant for my audience.
That’s my latest step in my journey, if you have any questions feel free to ask in the comments 🙂